AI Agents

Rapid Cross Reference

Rapid Cross Reference

Rapid Cross Reference is an AI Agent specialized in competitive intelligence. It scours the web to gather competitor product information from public sources, organizes it into an internal competitive catalog, and helps users compare, contrast, and understand how your enterprise's products relate to or stack up against competitor offerings in real-time.

Key Capabilities

  • Competitive Data Collection: Automatically gathers competitor product information from public sources across the web.
  • Competitive Catalog Management: Organizes competitor data into a structured, searchable internal catalog.
  • Product Comparison: Provides side-by-side comparisons between your products and competitor offerings.
  • Migration Guidance: Helps users transitioning from competitor products identify equivalent features and products.

Use Cases

  • Sales Competitive Positioning: Equip sales teams with instant access to competitive differentiators and talking points.
  • Competitive Displacement: Answer questions like "I am using Product X from Competitor Y, what products are comparable and how do they compare?"
  • Market Analysis: Understand where your products stand relative to the competitive landscape.
  • Win/Loss Analysis: Provide context on competitor strengths and weaknesses during deal reviews.

Example Questions

  • "I'm currently using Product X from Competitor Y. What comparable products do we offer?"
  • "How does our solution compare to Competitor Z's offering?"
  • "What are the key differentiators between our product and the competition?"
  • "A prospect is evaluating us against Competitor A. What should I highlight?"

How It Works

Rapid Cross Reference continuously monitors public sources to build and maintain a competitive intelligence catalog. When users ask comparison questions, the agent cross-references competitor product information with your internal product catalog, identifies equivalent or superior offerings, and presents a clear comparison highlighting key differentiators, feature gaps, and competitive advantages.